ABC Family Becomes Freeform in January 2016
Press release from ABC Family:
Burbank, CA (October 6,2015) — ABC Family President Tom Ascheim announced today that ABC Family will be renamed and rebranded as Freeform in January 2016. This evolution builds on ABC Family’s existing strategy of super serving “Becomers” – a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.
“Freeform evokes the spirit and adventure of our audience,” says Ascheim. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”
The network remains committed to the critically acclaimed original series and programming stunts that have become pop-culture phenomena and made it so successful with the Becomer audience. “Pretty Little Liars,” “The Fosters,” “Young and Hungry” and “Baby Daddy” will all return in early 2016 for their winter premieres alongside the world premieres of new original series “Shadowhunters” and “Recovery Road.” Freeform will also continue the programming trajectory announced this April and will double the networks original programing over the next four years. New series pick-ups and series returns will also be announced later this month.
During the 2014/15 season, ABC Family landmarked as cable TV’s #1 network in Prime for the first time in the channel’s 15-year history in Women 18-34 and was the #1 ad-supported cable TV network for the fourth-consecutive season in Females 12-34. In addition, ABC Family extended its streak as a Top 5 cable TV network to seven-straight seasons in Women 18-49 and placed among the Top 10 for the seventh season in a row in Adults 18-34 and Viewers 12-34.
Part of the Disney|ABC Television Group, ABC Family (to be renamed Freeform in January 2016) is distributed in 94 million homes. The network entertains and connects to audiences with bold, relatable programming that celebrates the epic adventure of becoming an adult, from first kiss to first kid. “WATCH ABC Family” (also to be renamed Freeform in January 2016) is an authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access to such popular series at home and on-the-go via a wide array of devices.